MarketScan

MarketScan Get a detailed snapshot of innovation and trends in your category through global in-store and secondary research.

How We Can Help You

You know what your competitors say they are doing, but do you know what they are actually doing at the point of sale in Singapore, London, or Chicago?

A Gama MarketScan provides a unified framework for competitive assessment, allowing you to compare POS performance across global regions with total consistency.

Turn global trends into local success – fast. Our MarketScan insights gives your brand the strategic edge and confidence to win, wherever you operate.

Live POS Audits

There's no substitute for real-world insights. We conduct live audits and / or interviews across multiple retail channels, giving you the freshest, shopper-level take on your category throughout the world.

Secondary Research

We complement our POS research with careful study of secondary sources to give you the most in-depth and contextualised insights possible.

Tradeshow Intelligence

Beyond custom store audits and secondary research, we attend global trade shows to get the lowdown on the latest category developments and innovations – often before they hit the market.

Strategic Assessment

Our expert team curates and analyses the insights captured, providing you with detailed, actionable assessment of exactly how to win in your specific industry landscape – all within just 6-8 weeks.

7 Key Categories

How It Works

Define The Scope

We work with you to identify the markets, channels, and categories you want to assess.

Field Research

Our in-country specialists conduct detailed store audits and research across your target markets.

Strategic Report

We deliver a comprehensive assessment with clear recommendations to guide your market strategy. Our experts are also on hand to brainstorm the results of our insight with your teams.

300+

In-country Specialists, Buyers & Investors

60+

Countries

100,000+

New Products & Innovations

See What Your Competitors Are Really Doing

Commission a MarketScan and get the strategic confidence you need.

Client Success

What our Clients Say

"It was a pleasure to work with the Gama team. Their enthusiasm for our business and commitment to achieving results was excellent. Support during the process was carried out conscientiously."

"The flavour trend insights which Gama provided us with enabled us to make clear recommendations for a new product launch for a major customer."

"Gama has been evolving rapidly in getting closer to innovations and insights across categories which is needed today for any organisation's innovation funnel. Their insights are sharp, micro and constantly refreshed."

"We would like to congratulate the Gama team for their support and dedication to the work that we do. The information and analysis they provide are an important support for the numerous projects we have on-going internationally."

"Our partnership with Gama is a testament to the Group's commitment to introducing ground breaking food and beverages innovations that disrupt the industry and meet consumers' expectations."