Gama Compass

Through our subscription insights platform, explore a world of innovation and streamline your NPD pipeline

Gama Compass is our premium subscription service for the consumer goods sector, tracking product innovation globally. We examine each launch on a SKU-by-SKU basis, rank products using 18 innovation measures, and deliver insights through interactive, cutting-edge dashboards that put the power of global innovation intelligence at your fingertips.

How We Can Help You

Our broad-based, matrix methodology has been developed to give you information that is both comprehensive and granular.

By constantly scouring retail outlets across the world, we keep you up to date with new products as soon as they hit the shelves.

More than this, we monitor secondary sources and attend trade events so you can find out about the latest launches before they even happen.

7 Key Categories

Why Gama Compass

Six pillars guide every Gama Compass subscription — explore each one to see how the platform helps you navigate global consumer goods innovation.

Study NEW PRODUCTS in unprecedented detail, with dozens of data points and each launch examined on an SKU by SKU basis.

Gap Analysis

Trend Setting

Use the POWERFUL ANALYTICS of Gama Compass to examine myriad product attributes including packaging, brands, price, categories and claims.

Keep in touch with the latest opinion, reports and comment from our in-house experts and global network of LOCAL ANALYSTS.

Market Assessment

COMPARE AND CUSTOMIZE data to effectively assess product features.

Stay on top of the KEY INDUSTRY STORIES with Gama News - your eyes and ears across the globe.

Benefit from the specialist knowledge and expert advice of your DEDICATED INNOVATION MANAGER.

Ideation & Innovation

Get a complete, at-a-glance overview of your country or category with OUR INTERACTIVE DASHBOARDS.

Access data and insights on the go with our industry-first MOBILE APP.

Benchmarking

Assess products for innovation across 18 INNOVATION MEASURES. Rank products by level of innovation with our unique benchmarking methodology.

Competitor Tracking

The Benefits

Gama Compass puts global innovation intelligence to work for your team — here's what you can expect.

Save Effort

Powerful analysis at the touch of a button.

New & Emerging Trends

Explore the trends set to shape your market.

Get Inspired

By winning product launches from across the globe.

Stay Ahead of the Curve

Monitor competitors and act on actionable insight.

Dedicated Innovation Partner

Get the support you need, when you need it.

300+

In-country Specialists, Buyers & Investors

60+

Countries

100,000+

New Products & Innovations

Navigate Innovation With Confidence

Subscribe to Gama Compass and unlock the power of global product intelligence.

Client Success

What our Clients Say

"It was a pleasure to work with the Gama team. Their enthusiasm for our business and commitment to achieving results was excellent. Support during the process was carried out conscientiously."

"The flavour trend insights which Gama provided us with enabled us to make clear recommendations for a new product launch for a major customer."

"Gama has been evolving rapidly in getting closer to innovations and insights across categories which is needed today for any organisation's innovation funnel. Their insights are sharp, micro and constantly refreshed."

"We would like to congratulate the Gama team for their support and dedication to the work that we do. The information and analysis they provide are an important support for the numerous projects we have on-going internationally."

"Our partnership with Gama is a testament to the Group's commitment to introducing ground breaking food and beverages innovations that disrupt the industry and meet consumers' expectations."